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Mopar (short for MOtor PARts) is the automobile parts and service arm of the DaimlerChrysler American brands that were formerly owned by the Chrysler Corporation. The term was first used by Chrysler in the 1920s and has been in continuous use ever since. The term has, however, passed into a broader usage among car enthusiasts as an inclusive word for any Mopar-owned brand, but generally any Dodge, Chrysler or Jeep vehicle. This is because the Mopar name refers to both to the parent company and to one of its brands, so if one wanted to refer to the parent company, another word was needed. Thus, for example, owners of any Dodge, Chrysler or Jeep vehicle might describe itself as a "Mopar enthusiasts." |
